Saturday 8 July 2017

Lotus Brogued Courts: As Seen In...


Lotus tan court shoes c1945

Typical war time indicators are the different coloured woods in the stack heel, the fact that it's under side hasn't been varnished. The scant lining materials - cloth under the vamp, no heel piece and the leather for the sides and insole very thin.

Tan court shoes were a popular choice during the war years and into the 1950s when resources were scarce. Tan will go with any colour even black. Lotus weren't the only company to consistently show this style in thier adverts.


Advert November 1943

Style variations were subtle and restricted by the austerity rules. The details of the broguing often hid imperfections in the leather or were there to join small pieces of leather. The height of the vamp varied, high during the war, lower afterwards. The heel height was restricted to two and a half inches despite the illustrations in the adverts suggesting 3 or 4 inches.


Advert January 1945

Shortages began with rationing in 1940, but by 1943 with what was left of the manufacturing industry going all out for D-Day shoes became almost impossible to find. The adverts consistently told their customers that the style illustrated might not be available and if that was the case to choose from those available (and like it).


Cartoon in Punch 1941

The austerity rules were relaxed at the end of 1945 but there were still shortages of materials and labour which were to last up to the early 1950s. However, the shoe companies began to advertise new styles and colours even if they weren't making them yet. But the tan court shoe continued....


Advert 1945

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